Top 5 Beauty Retail Apps in Switzerland Q1 2025: Unified Platform Insights

In the first quarter of 2025, the top beauty retail applications in Switzerland showed varying performance trends on a unified platform, combining data from both iOS and Android. Here’s a closer look at how these apps fared.

Notino: profumi e cosmetici saw a noticeable rise in weekly downloads, peaking at around 4.4K in mid-February. Active users increased steadily from 6K at the start of the quarter to over 11K by the end.

Mein dm experienced a strong start with downloads reaching over 4K in early January, though they tapered off to just over 1K by the end of March. However, active user numbers climbed consistently, ending the quarter at approximately 18.4K.

Douglas - Parfüm & Kosmetik had a modest download trend, with numbers fluctuating between 700 and 1.4K throughout the quarter. Active users showed a varied pattern, peaking at about 4.6K in early March before declining to 2.5K by quarter’s end.

Rituals Home & Body Cosmetics maintained a stable download rate, generally hovering around 700 to 1.5K. Active users remained fairly constant, averaging around 4.5K to 5.5K over the quarter.

SEPHORA - Maquillage, Parfum showed a dramatic increase in downloads mid-March, jumping from 80 to over 7K, with active users rising sharply from 45 to over 5K by the end of the quarter.

These insights into the Swiss beauty retail app market are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform for further insights.